Here’s an excerpt from my latest CNET Asia blog post.
Pardon the shameless plug, but my goal is to share our own experience in using social networks and multimedia to generate buzz and deliver information on the highly anticipated massively multiplayer online role-playing game that our company is bringing to the Philippines this February, Rohan Online.
I think the important thing for companies to remember in this digital age is that apart from traditional channels such as mainstream media, the Web has empowered us with powerful and relatively inexpensive tools for directly reaching out to our audience and engaging them in a conversation. These tools, such as social networks, are not meant to replace but rather complement the role that traditional media plays in our overall communication strategy. In the face of the global economic slowdown, however, companies will have to become even more creative in taking advantage of the free tools that are available online instead of just relying on above-the-line promotion.
How about you, how are you using social media?
Check out my two-part post for CNET Asia on Fast Company recognizing Filipina Shai Coggins, a co-founder of one of the world’s biggest blog networks, b5media, as one of the most influential female bloggers.
Ironically, Shai found out about the accolade a couple of days after she ceased her employment at b5media.
Here’s Part 1 and here’s Part 2.
Thanks again for agreeing to the interview, Shai.
Pelicola.tv, a Philippine site offering original online shows in HD, is now online.
Here’s an excerpt from my CNET Asia blog post.
Call me biased, but I’ve always been a firm believer in creating shows for the Web from the ground up rather than just repurposing the same programs that are already showing on TV. So I’m really happy that a Philippine company has launched Pelicola.tv to offer original online shows in HD.
Like regular TV, you have different shows catering to different tastes. But unlike TV, you can watch the show anytime you want instead of having to catch it in its time slot.
I’m also happy to share that GM Cydie of our massively multiplayer online role-playing game RF Online has launched her official Level Up! blog, GM Cydie’s Nook.
Here’s an excerpt from her first blog entry.
It was a lesson learned not to tell anyone that you’re a girl or, worse, post your profile on a site gamers frequently access. From then on, I started using male avatars to avoid these experiences. This may apply to other female gamers as well.
Guys pouring attention moderately is nice but more than that is irritating. It’s OK to ask for Friendster or YM accounts and the like but when a girl says no, don’t push it. Chat in moderation as well because most prolly they’re PL-ing or farming. Nakakaistorbo kayo.
