Here’s an excerpt from my latest CNET Asia blog post.

Pardon the shameless plug, but my goal is to share our own experience in using social networks and multimedia to generate buzz and deliver information on the highly anticipated massively multiplayer online role-playing game that our company is bringing to the Philippines this February, Rohan Online.

I think the important thing for companies to remember in this digital age is that apart from traditional channels such as mainstream media, the Web has empowered us with powerful and relatively inexpensive tools for directly reaching out to our audience and engaging them in a conversation. These tools, such as social networks, are not meant to replace but rather complement the role that traditional media plays in our overall communication strategy. In the face of the global economic slowdown, however, companies will have to become even more creative in taking advantage of the free tools that are available online instead of just relying on above-the-line promotion.

How about you, how are you using social media?