Life as a Catalyst http://joeyalarilla.com Wed, 18 Aug 2010 23:28:11 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Are you ready for The Digital Ripple? http://joeyalarilla.com/are-you-ready-for-the-digital-ripple/ http://joeyalarilla.com/are-you-ready-for-the-digital-ripple/#comments Wed, 18 Aug 2010 23:28:11 +0000 Joey Alarilla http://joeyalarilla.com/?p=2421 All roads lead to the SMX Convention Center at the Mall of Asia for The Digital Ripple: 4th Internet and Mobile Marketing Summit 2010 on Aug. 19-20.

The keynote speaker is world-renowned Web and digital marketing strategist Jeremiah Owyang. Ken Mandel, Yahoo! Vice President of Advertising Sales and Marketplace for APAC, will give a talk on digital thoughts and trends.

You can check out the list of speakers and topics here. I’m one of the panelists at the Blog Marketing session moderated by Janette Toral.

By the way, Yahoo! Philippines is giving away Yahoo! goodies to the first 100 (one hundred) attendees dressed in purple, so who knows, you might be one of the lucky winners.

See you all there.

]]>
http://joeyalarilla.com/are-you-ready-for-the-digital-ripple/feed/ 0
Social + content http://joeyalarilla.com/social-content/ http://joeyalarilla.com/social-content/#comments Sat, 14 Aug 2010 13:05:05 +0000 Joey Alarilla http://joeyalarilla.com/?p=2411 Been a while since I last updated my blog, but let’s give this another try.

On Aug. 12, my boss Alan Soon announced my promotion, just before I gave my presentation on our regional social content strategy. So yup, it’s official: my new position is Head of Social Content Strategy for Southeast Asia of Yahoo! Southeast Asia.

As Smitty a.k.a. dreampipe said, I’m going to have to get bigger business cards, heh.

I was in Singapore at the time, and Filipino blogger and journalist Tonyo Cruz called me up from Manila to conduct a phone interview and quickly publish this story on AsianCorrespondent.com.

Thanks, Tonyo.

Expect to see lots of exciting changes as we execute our plan for social content and conduct some “social engineering” — pun most certainly intended.

Remember, it’s social + content, not one or the other.

]]>
http://joeyalarilla.com/social-content/feed/ 0
Anderson Silva’s Michael Jackson entrance http://joeyalarilla.com/anderson-silvas-michael-jackson-entrance/ http://joeyalarilla.com/anderson-silvas-michael-jackson-entrance/#comments Tue, 08 Jun 2010 14:52:30 +0000 Joey Alarilla http://joeyalarilla.com/?p=2409 Here’s an awesome Michael Jackson dance entrance by mixed martial arts fighter Anderson “Spider” Silva back during the good old Pride FC days.

Silva is the current middleweight champ of the Ultimate Fighting Championship, where he remains undefeated.

]]>
http://joeyalarilla.com/anderson-silvas-michael-jackson-entrance/feed/ 0
A croc named Chimichanga http://joeyalarilla.com/a-croc-named-chimichanga/ http://joeyalarilla.com/a-croc-named-chimichanga/#comments Mon, 07 Jun 2010 15:18:23 +0000 Joey Alarilla http://joeyalarilla.com/?p=2404 My daughter Sam and I are pretty lucky when it comes to crane/claw machines.

Here’s the latest stuffed toy I won for Sam thanks to the Jumbo Crane at Power Station. It only took one attempt to snag the crocodile, which we named Chimichanga since we just watched “Shrek Forever After” before going to the arcade.

]]>
http://joeyalarilla.com/a-croc-named-chimichanga/feed/ 0
Taguig City proclamation and tear-gassing incident http://joeyalarilla.com/taguig-city-proclamation-and-tear-gassing-incident/ http://joeyalarilla.com/taguig-city-proclamation-and-tear-gassing-incident/#comments Mon, 17 May 2010 11:36:34 +0000 Joey Alarilla http://joeyalarilla.com/?p=2400 Here’s a video that Filipina cosplayer Alodia Gosiengfiao took of the proclamation of Taguig City mayor-elect Lani Cayetano and the tear-gassing incident that shocked the crowd that was celebrating her victory. Alodia was among those who were tear-gassed.

The video was showcased on the Yahoo! Philippines homepage today.

Read my article on Yahoo! Southeast Asia’s Fit to Post blog for more details on the tear-gassing incident.

]]>
http://joeyalarilla.com/taguig-city-proclamation-and-tear-gassing-incident/feed/ 0
Liveblogging the Philippine elections and tweeting PCOS machines http://joeyalarilla.com/liveblogging-the-philippine-elections-and-tweeting-pcos-machines/ http://joeyalarilla.com/liveblogging-the-philippine-elections-and-tweeting-pcos-machines/#comments Mon, 10 May 2010 14:40:21 +0000 Joey Alarilla http://joeyalarilla.com/?p=2397 Today is a historic day, as the Philippines held its first automated elections. Been liveblogging the whole day for our Purple Thumb election site. Join the live blog at http://bit.ly/pthumblive

Also, check out my Fit to Post article on the @PCOSmachine Twitter account.

Here’s an excerpt from my blog post.

Trust Filipinos to have a sense of humor even in the face of delays and long lines of voters as the Philippines held its first automated elections today.

On Twitter, a spoof account at http://twitter.com/pcosmachine pokes fun at the Precinct Count Optical Scan (PCOS) machines that have been used in the automated polls. Throughout the day, in scenes repeated at different precincts around the country, around 386 PCOS machines experienced different technical glitches. Some overheated, while others suffered from paper jams. Others had CF cards that were wrongly configured. For one reason or another, a number of these machines suffered breakdowns. Suffice it to say that the acronym PCOS, which even became a top Trending Topic on Twitter, did not exactly endear itself to many Filipinos.

Photo credit: Mel Cortez/NPPA Images

]]>
http://joeyalarilla.com/liveblogging-the-philippine-elections-and-tweeting-pcos-machines/feed/ 1
Want to win an iPad? http://joeyalarilla.com/want-to-win-an-ipad/ http://joeyalarilla.com/want-to-win-an-ipad/#comments Wed, 21 Apr 2010 09:03:48 +0000 Joey Alarilla http://joeyalarilla.com/?p=2376 Yup, we’re giving away cool prizes in Yahoo!’s Meme of the Week Challenge in the Philippines, including an Apple iPad and iPod nanos.

Visit this page for more details and to register. If you don’t have a Meme yet, sign up for one first.

Keep visiting http://meme.yahoo.com/yphnewsroom to find out the current promo topic. Here’s the link to this week’s topic.

]]>
http://joeyalarilla.com/want-to-win-an-ipad/feed/ 0
Yuga reviews the Sony Ericsson Xperia X10 http://joeyalarilla.com/yuga-reviews-the-sony-ericsson-xperia-x10/ http://joeyalarilla.com/yuga-reviews-the-sony-ericsson-xperia-x10/#comments Mon, 19 Apr 2010 14:24:53 +0000 Joey Alarilla http://joeyalarilla.com/?p=2373 The X10 is Sony Ericsson’s first Android phone. How does it fare against the competition?

Here’s an excerpt from Abe Olandres a.k.a. Yuga’s review.

The only other handset that has a similar combo I’ve tried is the Google Nexus One (though with v2.1 Android in it). The unit comes in two variants – the white one and the black one. I bought the white one for this review.

The Xperia X10 was designed with great attention to detail and though the body is constructed from some kind of polymer (read: plastic), the white glossy finish and hefty weight gives it a ceramic appeal. It’s not very slim (13mm) but the somewhat curved edges gives it a slim impression. I’m not too sure about that silver-lined accent on the sides though.

Read the full story.

By the way, welcome to Meme, Abe!

]]>
http://joeyalarilla.com/yuga-reviews-the-sony-ericsson-xperia-x10/feed/ 0
RX 93.1 interview: Rico Robles and Jude Rocha http://joeyalarilla.com/rx-93-1-interview-rico-robles-and-jude-rocha/ http://joeyalarilla.com/rx-93-1-interview-rico-robles-and-jude-rocha/#comments Fri, 16 Apr 2010 10:37:59 +0000 Joey Alarilla http://joeyalarilla.com/?p=2368 Check out the audio clip of our April 12 guesting on RX 93.1, where Erwin Oliva and I talked about Yahoo! Southeast Asia’s Purple Thumb initiative for the Philippine elections.

Thanks again to Rico Robles and Jude Rocha of RX 93.1′s The Ride.

Find out how you can win an iPod shuffle by answering Purple Thumb-related questions.

]]>
http://joeyalarilla.com/rx-93-1-interview-rico-robles-and-jude-rocha/feed/ 1
Social Networking Conference 2010 AVP http://joeyalarilla.com/social-networking-conference-2010-avp/ http://joeyalarilla.com/social-networking-conference-2010-avp/#comments Thu, 15 Apr 2010 10:22:15 +0000 Joey Alarilla http://joeyalarilla.com/?p=2365 Check out this AVP of the 3rd Social Networking Conference 2010, which will be held on April 22-23 at the InterContinental Manila in Makati City. I’m one of the speakers :)

]]>
http://joeyalarilla.com/social-networking-conference-2010-avp/feed/ 0