Archive for the 'Media' category

Building an audience: Why media doesn’t get it

Jan 09 2010 Published by Joey Alarilla under Media

Often, faltering traditional media companies blame the Internet for their woes, but does the problem actually lie in misunderstanding the nature of their business?

Here’s an excerpt from the article What Many Media Companies Don’t Get About Building An Audience.

Most firms believe that they are in the business of distributing content through discrete channels, and that mischaracterization often leads to poor strategy and execution. (Read on for some of the latest examples.)

If you make television shows, films or music, your business is actually the audience business. The same goes for books, magazines and newspapers. Michael J . Wolf, former President of MTV Networks, put it this way when I spoke with him. “Television companies are in the programming business and the brand business. When you look at a network like Syfy, or Cartoon Network, or Nickelodeon, they mean something.”

Let’s hope more media companies will quickly learn what kind of business they’re actually in — before they go out of business.

View Comments

Is journalism now shortsighted and selfish?

Dec 31 2009 Published by Joey Alarilla under Media

Here’s food for thought from Robert J. Samuelson, whose essay on Newsweek tackles the question of why journalism is becoming “increasingly shortsighted, unreasoned and selfish.”

As someone who was a journalist for over a decade, I can certainly identify with the idealism of trying to change the world by uncovering the truth, only to come face to face with the reality that things are a lot more complicated.

Here’s an excerpt from Samuelson’s essay.

This was a common conceit among journalists of my generation. We would reveal what was hidden, muddled or distorted. The truth would set everyone free. It sustained good government. We were democracy’s watchdogs and clarifiers. One thing I learned is that these satisfying ideas are at best simplifications–and at worst illusions. Truth comes in infinite varieties; every story can have many narratives. There are always new facts, and sometimes today’s indisputable fact qualifies or rebuts yesterday’s.

I started with the naive notion that, by exposing and explaining how the world worked, I would in some small way contribute to better government and a saner society. What I discovered firsthand is what I already knew intuitively: Democracy is a messy, often shortsighted, unreasoned and selfish process. People have interests, beliefs and prejudices that, once firmly entrenched, are not easily dislodged–and certainly not by logic or evidence.

As for me, I believe in fighting for our ideals–no matter what reality might be.

View Comments

Older posts »