Here’s an excerpt from my latest CNET Asia blog post.

What will happen to a site that was built on user-generated content (UGC) when it decides to de-emphasize the UGC that made it wildly popular in the first place?

We’ll find out if reports are true that the upcoming YouTube redesign will showcase premium content from TV networks and movie studios while relegating UGC to a Videos tab. This is what Mashable calls the “Hulufication of YouTube” (referring to NBC and News Corp.’s Hulu online video service), which I came across via Mike Abundo’s blog post.

What’s your take on this?